SEO Rockstars
The podcast Guillermo hosts on local SEO, growth in regulated industries and what moves revenue.
Listen to SEO RockstarsThe SEO expert who gets cannabis dispensaries found on Google Maps, Apple Maps, Gemini, AI Mode, and ChatGPT.
Guillermo Bravo founded Foottraffik, the first SEO agency for cannabis dispensaries, and sold it to MediaJel. Today he runs Nearfront, an AI-powered local SEO platform. Enter your website and his team will show you where you rank across your city.
- Free
- Google Maps grid plus AI search check
- Prepared by the Nearfront team
Free local audit
Where should we send it?
Track record
- FoottraffikFounder · acquired by MediaJel
- NearfrontFounder & CEO
- SEO RockstarsPodcast host
- MJBizConSpeaker
About Guillermo
Where the playbook came from
In 2017, Guillermo founded Foottraffik, the first SEO agency built only for cannabis dispensaries. When every major platform blocked cannabis advertising, local search was the only reliable channel, so he built the playbook from scratch.
Foottraffik was acquired by MediaJel in an 8-figure exit. In October 2025 he launched Nearfront, AI-powered local SEO for dispensaries and multi-location brands, alongside BlueMap for high-ticket local industries.
- $1B+Sales generated for cannabis dispensary clients. USA, Canada, and internationally.
- 1,000+Cannabis dispensaries worked with, from single stores to 100+ location MSOs.
- 8-FigureFoottraffik exit to MediaJel
- 11+Years in cannabis dispensary marketing
What you get
Three ways to get your dispensary found.
Pick how much you want done for you.
AI-powered local SEO for dispensaries and multi-location brands.
The local SEO work Foottraffik did for four years, now run by AI agents with live reporting for every location.
- Automatic review requests over iMessage
- AI-powered automated Google review replies for cannabis dispensaries
- Google Business Profile optimization
- Live reporting from Search Console, GA4 and Google Business Profile
- Local grid reports for Google Maps
- Tracking in Google Gemini, Google AI Mode, Google AI Overviews, Apple Maps, and ChatGPT
- AI-generated microsites for cannabis dispensary link building
- Tact Firm win-back campaigns
Performance marketing for high-ticket local industries.
BlueMap takes the local SEO playbook built for cannabis to veterinary clinics, home services, medical and legal practices and restaurants, and judges every campaign on revenue.
- Local SEO and Google Maps optimization
- Google Ads, paid search and Meta advertising
- Landing pages and conversion funnels
- Full tracking and attribution
- Blueprints written for each industry
- At least 3x return on ad spend, 5x at scale
Hire Guillermo as your SEO expert.
Strategy straight from the person who built the playbook, for dispensaries and multi-location brands. Every engagement starts with a ranking check of your locations.
- Entity authority and structured data
- Google Business Profile and review velocity
- Location-specific content and citations
- GEO and AEO for ChatGPT, Gemini and Perplexity
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- Average rank
- 5.2
- Top-3 share
- 37%
- AI surfaces checked
- 3
Results
Rankings that show up in the P&L.
- $1B+
Sales generated for cannabis dispensary clients
Across Guillermo's career at Foottraffik, MediaJel, and Nearfront. USA, Canada, and internationally. Single-location cannabis dispensaries to 100+ location MSOs.
Podcast
Learn what is working in local and AI search.
Explore
Find the page written for your search.
- /seo-expert/SEO ExpertFor local and multi-location brands hiring an SEO expert.
- /seo-expert/cannabis/Cannabis SEO ExpertWhy cannabis ranks differently, and the Foottraffik playbook for it.
- /seo-expert/dispensary/Dispensary SEO ExpertLocal grids, review velocity and dispensary case study data.
- /seo-expert/marijuana/Marijuana SEO ExpertHow people search for marijuana dispensaries and what it takes to show up.
- /seo-expert/local/Local SEO ExpertMap pack, reviews and citations for any local business.
- /seo-expert/multi-location/Multi-Location SEO ExpertLocal search store by store for franchises and chains.
- /seo-expert/san-diego/San Diego SEO ExpertLocal search for businesses in San Diego County.
- /marijuana-seo-company/Marijuana SEO CompanyThe company story, from Foottraffik to Nearfront.
Work with me
Let's talk about growing your dispensary.
Start with a free local audit: where you rank on Google Maps across your city and whether AI search recommends you.
Get my free local audit