Marijuana SEO Company | Guillermo Bravo

A marijuana SEO company has one job: put a dispensary in front of the people searching near it. The major ad platforms refuse cannabis money, so that comes down to the map pack, organic results and what AI assistants say when someone asks them for a dispensary nearby.

Guillermo has been doing that since 2017, through three companies of his own and one acquisition. The short version is below, and every company has its own page.

The first marijuana SEO company

Foottraffik opened in 2017 as the first marijuana SEO company in the United States, the first SEO agency built only for cannabis dispensaries. Every major ad platform refused cannabis advertising, so local search was the one channel a dispensary could build on, and Foottraffik wrote the playbook for it: Google Business Profiles for every location, local content, citations and a steady flow of reviews.

The agency later added paid search and programmatic advertising inside the category's compliance rules. It partnered with MediaJel in 2019, and MediaJel acquired it in 2021 in an 8-figure exit.

A company that works in one industry learns what a generalist never sees: how state rules limit what a page can say, which details dispensary shoppers look for before a first visit, and how a store keeps its profile compliant while still selling. Foottraffik spent four years building that knowledge, and Nearfront started with all of it.

The full company history

What makes Nearfront different

Nearfront, launched in October 2025, is the evolution of that company. Three things separate it from a general SEO agency.

Entity authority

Nearfront starts by making each brand and each location unmistakable to search engines and AI assistants: structured data, consistent citations and profiles that agree with the website. Rankings built on a clear identity are easier to defend when Google changes how it ranks.

Google Business Profile automation

AI agents keep every location's profile current and send review requests over iMessage, so review velocity, one of the strongest local ranking signals, keeps moving without anyone on staff chasing it.

GEO and AEO

Nearfront tracks and improves how brands appear in Google AI Overviews, Gemini and ChatGPT alongside map pack and organic rankings, so a dispensary stays visible as more shoppers ask an assistant where to go.

All of it reports live from Search Console, GA4, Google Business Profile and local ranking grids, and Nearfront connects to Tact Firm so customers who stop ordering can be won back.

What hiring the company looks like today

Work starts with a ranking grid for every location, so the first call is about where each store actually stands. From there Nearfront sets up profiles, review requests, citations and location pages store by store, and the live reporting shows each change as it lands.

Dispensaries and multi-location cannabis brands work with Nearfront. Businesses outside cannabis work with BlueMap, which runs the same local search playbook with paid media added: veterinary clinics, home services, medical and legal practices and restaurants. If you run both kinds of business, one conversation covers them.

Client results

These figures come from anonymized Nearfront clients, with rankings and traffic measured over twelve months.

$2.2MRevenue recovered from lapsed customers across two dispensary brands
+82%Organic traffic growth over 12 months
+694%Growth in top three keyword rankings over 12 months

The revenue figure combines Nearfront acquisition work with Tact Firm win-back campaigns.

Read the case study

Questions about the company

Which companies has Guillermo Bravo founded?

He co-founded Cashinbis, a cannabis media platform, in 2014, and produced Green Rush Expo the same year. He founded Foottraffik in 2017 and sold it to MediaJel in 2021. He founded Nearfront and BlueMap in 2025, and runs both as CEO.

Is Foottraffik still around?

MediaJel acquired Foottraffik in 2021, and Guillermo stayed on for about two years through the transition. If you worked with Foottraffik and want the same team and the same playbook, Nearfront is where that work happens now.

Does the company work with businesses outside cannabis?

Yes, through BlueMap, which covers veterinary clinics, home services, medical and legal practices and restaurants, across North America. Nearfront stays focused on cannabis. The local search work is the same in both, and the compliance rules are not.

Can the company handle a dispensary chain?

Multi-location retail is what Foottraffik did at scale and what Nearfront automates. Every store gets its own profile, its own pages and its own review flow, so two stores in one city stop competing for the same map results. The grid reports show each location separately.

How does an engagement start?

Request the free local audit on the homepage with your site URL and the markets you serve. Guillermo runs a local ranking grid for your locations first, so the first call starts with where you actually rank.

Work with me

Hire the company that wrote the cannabis local SEO playbook.

Start with a free local audit: where you rank on Google Maps across your city and whether AI search recommends you.

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