Company history, 2014 to now
The companies Guillermo Bravo built
From the first SEO agency for cannabis dispensaries to the platforms he runs now. Here is the whole history, with a page for each company.
By Guillermo Bravo Updated
Full timeline
From a cannabis media site to AI local search.
Three companies since 2014, one acquisition, and the same idea running through all of them: knowing one industry deeply beats knowing every industry a little.
- 2014
Cashinbis and Green Rush Expo
Guillermo co-founded Cashinbis, a media platform covering the legal cannabis and hemp industry, and produced Green Rush Expo, the first cannabis event in San Diego. Interviews with dispensary owners kept landing on the same problem: nobody was building marketing for businesses that were not allowed to advertise.
- 2017
Foottraffik
He founded Foottraffik, the first SEO agency built only for cannabis dispensaries. The cannabis local SEO playbook got written there from scratch, including Google Business Profile work across every location a client operated. Paid search and programmatic advertising came later, inside the rules the category has to follow.
- 2019
MediaJel partnership
Foottraffik partnered with MediaJel, a cannabis marketing technology company, to widen what its dispensary clients could do with programmatic advertising.
- 2021
MediaJel acquires Foottraffik
The acquisition was an 8-figure exit. Guillermo stayed on for about two years to see the transition through.
- 2025
Nearfront
Launched in October 2025 to run the Foottraffik playbook with AI agents: review requests over iMessage, Google Business Profile optimization, local citations, ranking grids for every location, and tracking of what Google AI Overviews, Gemini and ChatGPT say about a brand. Reporting reads live from Search Console, GA4 and Google Business Profile.
Foottraffik, MediaJel, Nearfront
Two companies he founded, and the one that bought the first.
Each company built on the one before it. Cashinbis showed Guillermo the gap in dispensary marketing, Foottraffik filled it, the MediaJel acquisition proved the model, and Nearfront now runs it with AI agents for dispensaries and multi-location brands. Read the pages in order and the same pattern shows up each time: find where dispensary owners are underserved, build the thing that serves them, then hand the repetitive parts to something that never forgets. Cashinbis did it with coverage, Foottraffik with a team, Nearfront with AI agents.
Foottraffik
2017 to 2021Founder
The first cannabis dispensary SEO agency in the United States
Local SEO for dispensaries at a time when every major ad platform refused their money. Grew into paid search and programmatic advertising, then sold to MediaJel.
MediaJel
2021 to 2023Acquirer and post-exit role
Where Foottraffik ended up
A cannabis marketing technology company. Buying Foottraffik added local search depth to its programmatic stack, and Guillermo stayed roughly two years through the handover.
Nearfront
2025 to nowFounder and CEO
AI local SEO for dispensaries and multi-location cannabis brands
Review requests over iMessage, profile work run by agents, local ranking grids, AI search tracking and live reporting. Launched October 2025.
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