Nearfront runs local SEO for cannabis dispensaries and multi-location brands: the Google Business Profile for every store, reviews, citations, the pages customers land on and the reporting that shows what each location gets out of it. Guillermo founded it in San Diego in October 2025. It does what Foottraffik did, with AI agents handling the work that used to take a team, and with reporting a client can open at any time.
What the platform does
- Local SEO for cannabis dispensaries and multi-location brands
- Review requests sent automatically over iMessage
- Google Business Profile optimization run by AI agents
- Live reporting from Google Search Console, GA4 and Google Business Profile
- Local grid reports showing where each location ranks across its city
- Tracking of Google AI Overviews, Gemini and ChatGPT mentions
- Win-back campaigns over email and SMS through Tact Firm
Why AI agents
Local SEO for a multi-location brand is mostly repetition: updating hours and posts on every profile, requesting reviews after visits, checking citations and rerunning grids. AI agents handle that work with a pace and consistency a manual team struggles to hold across many locations, which leaves people free for strategy and the problems that need judgment.
The knowledge behind it comes from Foottraffik's four years of dispensary SEO. The compliance rules, the terminology and the way dispensary customers search were learned there, and Nearfront was built on them.
Where it watches for a brand
Customers find dispensaries on Google Maps, in ordinary search results, in AI Overviews, in Gemini answers and in ChatGPT recommendations. Nearfront tracks a brand across all of them, from Google Maps grids and Google Search positions to AI responses and Google Business Profile signals, so a dispensary can see where it gets quoted, where it is missing and how that changes as search moves from lists of links to AI-generated answers.
That view decides where the work goes next. A store missing from AI answers but strong on the map needs clearer facts on its site and profile, while a store missing from both needs the basics first.
Acquisition and retention in one place
Nearfront connects to Tact Firm, so the customers search brings in can be reached again by email and SMS if they stop ordering. That connection is where the $2.2M in recovered revenue came from.
Who Nearfront works with
Nearfront works with cannabis dispensaries and multi-location cannabis brands, from single stores to multi-location operators. Every client starts with a local ranking grid for each store, and the live reporting follows every location from there. Guillermo runs Nearfront as CEO from San Diego.
Client results
The figures above come from anonymized Nearfront clients. Top three rankings grew from 71 keywords to 564 over twelve months and organic traffic rose 82%. Win-back campaigns brought back more than 9,000 customers who had not ordered in 228 days on average, recovering $2.2M across two dispensary brands. The same data sources report every client, so a new store's starting point can be compared with these results.
How the work runs for a dispensary
Visit nearfront.com