What the call is for
The call walks through the free local audit. If you requested one from the homepage, the Nearfront team has mapped where your website ranks on Google Maps for "dispensary near me" and your core terms across a grid of your city, checked whether Gemini, Google AI Overviews and ChatGPT recommend your dispensary, and ranked the three fixes with the biggest revenue impact. On the call, Guillermo goes through that report with you and answers questions about your locations.
If you have not requested an audit yet, book the call anyway and add your website when the booking form asks what you want to talk about. The team can pull the same data before you talk.
It is a working session about your numbers. There is no obligation afterward, and you keep the report whether or not you decide to work with Guillermo, Nearfront or BlueMap.
What to bring
- Your website address and your Google Business Profile
- The number of locations and the cities they serve
- The stores you think you are losing searches to, if you already have a view
- Any ranking or traffic reports you already use, such as Search Console or a local grid tool
Who you will talk to
Guillermo Bravo is an SEO expert based in San Diego, California. In 2017 he founded Foottraffik, the first SEO agency built only for cannabis dispensaries. Every major advertising platform blocked cannabis at the time, so local search was the only reliable channel, and Foottraffik built the playbook for it. MediaJel acquired Foottraffik in 2021 in an 8-figure exit.
Today he is CEO of Nearfront, the AI-powered local SEO platform for dispensaries and multi-location brands that he launched in October 2025, and CEO of BlueMap, a performance marketing agency for high-ticket local industries. He hosts the SEO Rockstars podcast and has spoken at MJBizCon.
No ranking guarantees
You will not get a promise of a number one position on the call or in the report. Google's own guidance on hiring an SEO says that nobody can guarantee a top ranking, and that a promise of one is a reason to look elsewhere. What you will get is a clear picture of where you stand, what is causing the gaps and what it would take to close them.
Google's guidance on hiring an SEO
How the booking works
The calendar on this page is a Google Calendar appointment schedule. When you pick a time, Google asks for your name and email, puts the meeting on Guillermo's calendar and sends you a confirmation with the video link. The reminder, and any reschedule or cancellation, come from Google as well, through the links in that confirmation email.
If you requested the free audit first, you also get a confirmation email and a few follow-ups about the audit. Those follow-ups stop once your booking is on the calendar, and every one of them carries an unsubscribe link.
