This case study covers two anonymized dispensary brands that used Nearfront for local SEO and Tact Firm for win-back campaigns. It shows both halves of the same job: getting found by new customers, and getting back the customers a store already had.
Acquisition: local search with Nearfront
Nearfront ran its local SEO program for the brands. AI agents handled Google Business Profile optimization, review requests went out over iMessage, local citations were built and corrected, and ranking grids showed where each location stood across its city.
Visibility in Google AI Overviews, Gemini and ChatGPT was tracked next to Google rankings, and reporting pulled live data from Search Console, GA4 and Google Business Profile. Over twelve months, the keywords ranking in the top three grew from 71 to 564 and organic traffic rose 82%. Every change showed up in the live reporting as it happened.
Retention: win-back campaigns with Tact Firm
The retention side went after customers who had stopped ordering, who had been away for 228 days on average. Nearfront connects to Tact Firm, which ran email and SMS campaigns to bring those customers back.
More than 9,000 of them came back, and the recovered revenue across the two brands reached $2.2M in under six months.
Results
- +694%Top three rankings, from 71 to 564 keywords in 12 months
- +82%Organic traffic growth in 12 months
- 9,000+Lapsed customers reactivated after 228 days away on average
- $2.2MRevenue recovered across two brands in under six months
What the numbers show
New customers and returning customers are separate problems with separate fixes, and a dispensary needs both. Local search kept these brands in front of people searching nearby, and the win-back campaigns turned a list of customers who had gone quiet into revenue again.
The same work applies to any dispensary with locations to rank and past customers to reach. It starts with a ranking grid for each store.
How the results were measured
Rankings came from local grid reports and keyword tracking, and traffic from Google Search Console and GA4, over the same twelve months. The retention figures come from the Tact Firm win-back campaigns: how many lapsed customers ordered again and the revenue those orders brought in.
Search results build over months, while the win-back campaigns recovered $2.2M in under six months, so running both gave these brands results on two timelines.
Both brands are anonymized, and results depend on the market, the competition and where each store starts. The same data sources report every Nearfront engagement, so a new client's starting point can be compared with these figures, and a ranking grid for your own stores shows where you would start.
